Get to Know Stitchonomy
Explore our journey, discover our products, and share in the creativity that defines Stitchonomy.


Stitchonomy's Mission & Values
Stitchonomy is a creative force in the world of cross stitch, dedicated to inspiring stitchers worldwide with innovative designs, engaging events, and premium-quality products. Founded with a mission to modernize and elevate the art of cross stitch, Stitchonomy has cultivated a vibrant community of enthusiasts who share a passion for crafting. Through thoughtful design and a commitment to excellence, the brand has become a trusted name among hobbyists and professionals alike.
At the heart of Stitchonomy’s values are creativity, connection, and inclusivity. By hosting community-driven events like free Stitch Alongs, the brand fosters collaboration and friendship among stitchers of all skill levels. Its ever-growing library of patterns offers something for everyone, ensuring that the joy of cross stitch remains accessible and exciting.
With a focus on innovation and customer satisfaction, Stitchonomy continues to lead the industry, bringing fresh ideas and inspiration to stitchers around the globe.
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Alyssa Westhoek – Founder of and Designer at Stitchonomy
Alyssa Westhoek is the creative force behind Stitchonomy, a global hub for cross stitch enthusiasts and a leader in modern embroidery design. With a background in linguistics and a passion for meticulous craftsmanship, Alyssa combines traditional artistry with innovative approaches to make cross stitch accessible and exciting for stitchers worldwide. Since launching Stitchonomy, she has built a thriving community of dedicated makers, offering an ever-expanding collection of patterns, exclusive Stitch Alongs, and beautifully curated kits.
As a full-time designer for over ten years, Alyssa has been featured in top embroidery magazines and is the author of Cross Stitch Collages, which showcases 200 unique patterns arranged into stunning artistic compositions. Her designs are known for their detail, creativity, and ability to inspire both seasoned stitchers and newcomers to the craft. Alyssa’s commitment to fostering community extends beyond design; she also runs The Pattern Club, a membership platform with over 800 active members who share a love of needlework.
When she’s not designing, Alyssa enjoys traveling and drawing inspiration from the world around her to create fresh patterns for her audience. Her dedication to cross stitch and her engaging approach have made Stitchonomy a trusted and beloved brand in the needlework world, attracting a loyal following of craft lovers who consider stitching not just a hobby, but a lifestyle.
Happy stitching!
